Masters of Business Administration

The MBA Programme at TBS, Bhaderwah Campus, University of Jammu has been designed to give the students a practical perspective in addition to in depth understanding of different theoretical aspects of management. The course is of four semesters and the course contents are updated from time to time to incorporate new changes. The students undergo 6-8 weeks training after the second semester in different business organizations to get an practical corporate exposure.

Total intake capacity is 20 seats.

Programme Education Objectives Statements

  • PEO1: To be among the top league in University- B Schools in India.
  • DPEO2: To develop state of the art infrastructure including digital academic and research resources forachieving excellence in management education.
  • PEO3: To catalyze research for building excellence in the area of management by collaborating with Government Industry and academia for the larger benefit of all the stakeholders in the process.
  • PEO4: To design and develop innovative strategies for effective teaching- learning pedagogy in management.
  • PEO5: To train young professionals to inculcate command as well as ability to shoulder corporate responsibilities and excellence with humility and sense of ownership and be socially responsible and ethical.

Programme Outcome

  • PO1: Apply knowledge of management theories and practices to solve business problems.
  • PO2: Foster Analytical and critical thinking abilities for data-based decision making.
  • PO3: Ability to develop Value based Leadership ability.
  • PO4: Ability to understand, analyze and communicate global, economic, legal, and ethical aspects of business.
  • PO5: Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.


The minimum qualification required for admission to the Course is as follows: A Bachelor's Degree of 10+2+3 pattern in any discipline from the University of Jammu or any other University recognized by the University of Jammu or any other qualification recognized as equivalent thereto by the University of Jammu with at least 50% of the aggregate marks (40% for the candidates belonging to the Scheduled Castes / Scheduled Tribes);


A pass in the final examination of the Institute of Chartered Accountants; Cost and Works Accountants; Company Secretaries;


A.M.I.E. (Engineering) with at least 50% of the aggregate number of marks (40% for Scheduled Castes / Scheduled Tribes).

Notwithstanding anything contained in the Statutes, a candidate who has appeared or is appearing in the final year of the qualifying examination and is expecting to pass with the requisite percentage of aggregate number of marks in the said examination is also eligible to apply. In case such a candidate is called for the Group Discussion and Personal Interview, the permission to appear in these shall be granted only if he / she produces a certificate from the Head of the Institution last attended, if he / she is a regular candidate, and from the Controller of Examinations, if he /she is a private candidate, testifying that he / she has appeared in full at least in the written part of the final year of the qualifying examination.

Admission Proces

The candidates have to appear in CAT (Common Admission Test)* conducted by the IIMs or -Management Aptitude Test (MAT) entrance conducted by AIMA ( during the month of February and May during the admission year.

The candidates are expected to fulfil all eligibility requirements, failing which School shall not be held responsible. For admission process, the candidates are also required to apply on the link of The Business School which is available on the University Website: or

Selection for admission to the course shall be made on the basis of:

(a) Written Entrance Test i.e. CAT-2010/ AIMA-MAT;at least 25 percentile.

(b) Weightage of the Academic Record; and

(c) Group Discussion and Personal interview to be conducted by the Admission Committee duly constituted and approved by the University of Jammu.

The Business School uses CAT/MAT score for short-listing the candidates for Post-Graduate Programme in Management (MBA). IIMs/AIMA have no role either in the selection process or in the conduct of the Programme. The evaluation criteria and the weightage thereof for the purpose of selection of a candidate to the course shall be:

(i) Marks secured in the Written Entrance Test 70%
(ii) Personal Interview 10%
(iii) Group Discussion 10%
(iv) Academic Record 10%

The admission of a candidate in the open merit and the reserved categories as also for the self- shall be made strictly in order of merit and as per the Statutes of the University.All admissions shall be made as per the prescribed Statutes governing the Master Degree Programme in Business Administration (MBA

No admission shall be made after five days of the decision of the Appellate Committee or after fifteen days from the commencement of the class work whichever is later. All appeals whatsoever relating to admission shall be entertained within one week of the closing of the admission process. Name(s) of the candidate(s) provisionally selected for admission shall be notified from time to time on the notice board of the School.

The candidates in their own interest are required to keep in touch with the School and comply with the instructions issued from time to time vide various admission notices in this regard. The selection shall be cancelled and no complaint entertained in case of non-compliance to such admission notice (s)

Course Structure

The Curriculum of the MBA Programme of University of Jammu is planned in such a way that the students are exposed to the basic management concepts in the 1stand 2ndsemesters and are taught advanced managerial techniques in the 3rd and 4thsemesters in specific fields. An overview of the course structure is as follows:


PSMBATC101 : Management Perspectives

PSMBATC102 : Principles of Marketing

PSMBATC103 : Legal Aspects of Business

PSMBATC104 : Managerial Economics

PSMBATC105 : Accounting for Managers

PSMBATC106 : IT Applications in Management

PSMBATC107 : Quantitative Techniques

PSMBATC108 : Organizational Behaviour

PSMBATC109 : Business Communication

PSMBVC110 : Viva Voce


PSMBATC201 : Business Environment

PSMBATC202 : Marketing Management

PSMBATC203 : Management Science

PSMBATC204 : Human Resource Management

PSMBATC205 : Financial Management

PSMBATC206 : Operations and Materials Management

PSMBATC207 : Management Information and Decision Support Systems

PSMBATC209 : Sales Total & Techniques

PSMBVC110 : Viva Voce


PSMBATC301 : Strategic Management

PSMBADC302 : Project Work Based on Summer Training

PSMBAPC303 : Viva Voce

PSMBATC110 : Fundamentals of Management


PSMBATE311 : Consumer Behaviour

PSMBATE312 : Channel & Sales Management

PSMBATE313 : Integrated Marketing Communication

PSMBATE314 : Product & Brand Management


PSMBATE321 : Security Analysis & Portfolio Management

PSMBATE322 : Management of Financial services

PSMBATE323 : Risk Management and Insurance

PSMBATE324 : Banking and Financial System


PSMBATE331 : Strategic Human Resource Management

PSMBATE332 : Performance and Compensation Management

PSMBATE333 : Organizational Change and Intervention Strategies

PSMBATE334 : Culture, Society and Organizations


PSMBATC401 : Project Management

PSMBATC402 : Seminar Course (Ethics and Corporate Governance)

PSMBATF403 : Viva Voce

*PSMBATC211 : Innovation & Entrepreneurship

*OPTIONS (Four optional papers out of which minimum two courses from Major group and minimum one from Minor group)


PSMBATE411 : International Marketingt

PSMBATE412 : Services Marketing

PSMBATE413 : Retail Managemente

PSMBATE414 : Strategic Marketing

PSMBATE415 : Social and Interactive Marketing


PSMBATE421 : International Financial Management

PSMBATE422 : Financial Derivatives

PSMBATE423 : Portfolio Management

PSMBATE424 : Corporate Restructuring

PSMBATE425 : Financial Decision Analysis


PSMBATE431 : Human Resource Development: Systems and Strategies

PSMBATE432 : Cross- Cultural Management

PSMBATE433: Industrial relations and Labour laws

PSMBATE434 : Expatriate Management


PSMBATE441 : E-Commerce: Strategies & Applications

PSMBATE442 : Customer Relationship Management and Business Intelligence

PSMBATE443 : Knowledge Management and Strategic Systems

PSMBATE444 : Global Logistics Management

*Optional for outside department students, not available for departmental students.

*Optional for outside department students, not available for departmental students.

* The students will also have to earn 8 (Eight) credits by pursuing two courses outside the department as per Choice Based Credit System (CBCS)